THE WORK
Four projects across platform implementation, brand systems, and campaign operations. Each one is a system someone else had to run after I left — so the test isn't how it looked at launch; it's whether it's still working.
Implementing an Organization-Wide Engagement Platform
Full implementation lifecycle on a platform with a fixed content model — discovery, custom build, integrations, and staff handoff. Delivered ahead of a fixed launch date with a mid-project scope increase absorbed without moving the timeline.
Rebuilding the APA Publishing Blog
Brand system implementation on a live property, an audience-segmented taxonomy built for post-acquisition support, and a recurring tutorial series sourced from Customer Success. First department at APA to adopt the new organizational identity — and still running six years later.
The APA Librarian Promotional Toolkit
A co-marketing asset system that equips institutional librarians to promote their library's database access in their own name. Defined the architecture across products, channels, and platform providers, and directed production through APA's in-house design team. Still in service today.
Peer Review Week at ACS Publications
Multi-channel campaign planned and executed against a fixed international date, coordinating contributors across editorial, marketing, and society communications.